Certified Operator (Certification Applicant)Sundial Brands LLC5 stars

Place, CountryAmityville, United States

Contactwww.sundialbrands.com, info@sundialbrands.com

Certified Productsshea butterfair for life logo
Certification ProgrammeFair for Life - Social & Fair Trade Certification
Performance Rating
ChapterContent of the Fair For Life - Social & Fair Trade ProgrammeMaximumRating
1Core Principles and Values66
2Commitment to and Management of Fair Trade Policy88
3Respect of Human Rights and Decent Working Conditions225174
4Respect of the Environment8057
5Local Development and Community Relations00
6Trading and Supply chain relations7368
7Empowerment1010
8Traceability, Transparency and Respect of the Consumer4741
9Managing Certification and Performance1716
Total Score Performance Rating380
Certification for fair trade and responsible supply chains
Impact, special achievements & commitmentsSundial Brands' mission is to create highly efficacious, affordable, accessible and compromise-free natural beauty and wellness products for all, under their SheaMoisture, Nubian Heritage, Madame CJ Walker, and nyakio brands. They do this by prioritizing social impact and purpose-driven business practices that put people and their needs (not profits) at the center of everything that they do. It is the democratization of natural beauty and wellness. Their philosophy is rooted in their belief that as a entrepreneurial global family business, to live their purpose and to realize their mission, they must fight to end the cycles of poverty in the places that they do business and in underserved communities around the world. With deep roots in West Africa and the United States, they are proud of their Fair for Life, Fair Trade certification, ethical sourcing, cruelty-free practices and B-Corp status, but they know it’s not enough and they can do better! Community Commerce is their purpose-driven approach to doing business which develops communities by providing access and opportunities that lead to sustainable economic value creation for individuals, their families and their communities through entrepreneurship and commerce.

Reached percentage of the applicable Total Norm Points for the overall performance
Percentage88 %

Date of Certification
First10.12.2014
Last Update22.05.2018

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