Certified Operator (Certification Applicant)Fru-Veg Marketing, Inc.4 stars

Place, CountryMiami, United States


Certified Productsasparagusfair for life logo
Certification ProgrammeFair for Life - Social & Fair Trade Certification
New modules
ChapterContent of the Fair For Life - Social & Fair Trade ProgrammeMaximumRating
1Core Principles and Values44
2Commitment to and Management of Fair Trade Policy41
3Respect of Human Rights and Decent Working Conditions14892
4Respect of the Environment3822
5Local Development and Community Relations00
6Trading and Supply chain relations7854
8Traceability, Transparency and Respect of the Consumer2014
9Managing Certification and Performance1110
Total Score New modules201
Certification for fair trade and responsible supply chains
Impact, special achievements & commitmentsFounded in 1988 by Conchita Espinosa, Fruveg™ Marketing was built on the belief that the key to providing quality produce is not in picking commodities, but in choosing the right growers.

Their work begins in the fields where solid relationships are forged with growers whose dedication to the quality of their product meets with the company's expectations.

The key to improving their product selection and service is in listening to their customers and responding to their needs. Fru-Veg’s™ success stems from ignoring the benchmarks of our competitors and letting our customers set the standards. This not only yields long lasting relationships, it also brings out ideas that result in the successful development and marketing of new products. Maintaining these principles has provided for our steady growth, and the guarantee of a consistently good product.

In 1994 Fru-Veg™ Marketing was named one of the top 250 Hispanic-owned companies in the US by Hispanic Business magazine. In 2001 Conchita was a finalist for the publication's Entrepreneur of the Year award. Today, Fru-Veg™ Marketing is ranked number 10 as the fastest growing 100 Hispanic Companies in 2013.

Reached percentage of the applicable Total Norm Points for the overall performance
Percentage72 %

Date of Certification
Last Update25.01.2019

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